Colombian Designed Lingerie Label
COLOMBIAN DESIGNED LINGERIE LABEL WITH PATENTED ONE-SIZE-FITS-ALL STRAP TECHNOLOGY STEALS THE SHOW AT ORANGE COUNTY FASHION WEEK IN THE LAMBORGHINI SHOWROOM, NEWPORT BEACH.
Ms. Morales Couture were invited to showcase their very first couture, made in Colombia lingerie collection at Orange County Fashion Week in the Lamborghini Showroom in Newport Beach on 9 March 2017. The show was a huge success with models strutting their stuff wearing the high-end lingerie brand weaving through the latest Lamborghini car models.
Already becoming well known as the “Alter ´Ego of Lingerie” in the fashion world the brand exclusively designed and crafted in Colombia, Ms. Morales Couture brings the passion of Latin America to the world encouraging women to “undress their dark side”.
The Ms. Morales Couture collection is crafted of the finest lace infused with high tech fabrics designed to mould to every curve. The patented strap and clip designs allow each piece to be sized to fit to every woman’s body by forming to their exact curves where needed.
The brand blends the two designers personalities to create a mix of Latin and South African spice and reflects the stylish and sassy attitude of its creators.
Australian-born Pamela Yialas lived in Colombia for a number of years and fell in love with the Latin culture and passion for beautiful lingerie. She found that Colombian women treasure their lingerie just as much as they would their fashion outerwear. Returning to Australia, Pamela realised that Australian women deserved the same opportunity to feel sexy and beautiful at every size and longed for the quality and attention to detail felt in each piece of Colombian lingerie.
South African-born Justine Pogroske, Co-Founder of Ms Morales Couture who now also resides in Australia saw the same vision as Pamela. She too knew that there was a distinct opportunity for Colombian lingerie to be accessible for Australian women. With a background in advertising and digital marketing, Justine owns a successful Sydney-based digital advertising agency based in the heart of the opulent Sydney-based suburb of Double Bay (Million Dollar Branders: www.mdbranders.com.au) but always desired to have her own fashion label.
Justine hopes to tackle consumer pain points when it comes online shopping for lingerie and swimwear. Statistics show that size and fit are two of the biggest pain points for online fashion shoppers. The lucrative lingerie business has a compelling and unique selling point, their lingerie is “one size fits all”. The lingerie is crafted from the finest lace infused with high-tech fabrics and have a patented strap and clip design that can be sized to fit a woman’s body exactly by forming to their exact curves where needed. In the lingerie and swimwear industry these issues are amplified because size and fit vary between companies and depend so much on personal preference and each individual’s unique body shape. Naturally, the accompanying advertising collateral for Ms Morales Couture is making a splash on social media.The brand will soon be launching in New Zealand, South Africa, Dubai and Asia.
“Our collection has been uniquely developed to allow women from Size 6 to Size 12 to be able to wear our lingerie using our one-size-fits-all patented technology.” Pamela stated. “No longer is purchasing lingerie online a difficult process, and we’re very excited for men and partners purchasing for their loved one to never again have to worry about if they are buying the wrong size.”
Following their success of OC Fashion week the compelling brand has just been signed with exclusive distributors in the US, Sydney and will reach other international shores with plans to launch in New Zealand, Asia and South Africa later in the year as it takes the lingerie world by storm.
To view the Ms Morales Couture runway show in its full glory visit: https://vimeo.com/208786797
The collection is available online at www.msmoralescouture.com
RRP: AUD$129 – $169
WHO IS MS. MORALES?
She is every woman – shy, playful, naughty, sweet but confident about the women she is. This is the vision behind the Ms. Morales Couture line.
Meant for every woman and meant to fit every woman’s body, our beautiful body crafted lingerie is designed to ignite the desire of a women.
Undressher Dark Side with Ms. Morales Couture.
FOR MORE INFORMATION ON HOW TO BECOME A STOCKIST,GLOBAL DISTRIBUTOR OR BUY MS MORALES COUTURE LINGERIE CONTACT:
Ph: +61 410 163 883
Ph: +61 421 150 172
Advertising& Design: Million Dollar Branders
Ms Morales Couture Styling for OC Fashion week by Jennifer Austin
of Fashion Parte.
Ph: +61 415 425 840
Ms Morales Couture Photography: SteveManivongPhotography