Brochures and You: How to Get Creative
Have you ever needed to print your own brochure, but didn’t know what it should look like? Or even where to start? You’re not alone. Although having a brochure printed for your company or event is a great way to spread the word, it’s not always easy to come up with a great design.
Here are some ideas to get you started on your journey before heading to the printer’s. You don’t have to create this brochure alone. What a relief!
The best place to start with any project is at the drawing board with an old-fashioned brainstorming session. Whether you have a team of coworkers to sit down with or you’re on your own, brainstorming can be fun. First decide what type of brainstorming works best for you: lists, webs, maps, or freewriting? Perhaps you want to draw it with pencil or paper, or maybe use a design program on your computer. Once you’re ready to begin, do a quick web search. What are similar businesses or events using in their brochures? You can insert these design ideas into your brainstorm list.
Know Your Audience
Before actually penning the design, take a moment to think about your audience. What do they want to know about your company or event? What information must you include, and what artwork will catch their eye? For example, think about the age group. An audience who is in their teens will want graphics that are familiar to them, so take a peek on social media. Before you’re ready for brochure printing, you’ll want to make sure your audience will actually pick it up and read it.
Find a Design(er)
Another step you may want to consider is hiring a designer, or purchasing a pre-fabricated design. This is a great option for people who don’t feel they are good at artwork. And honestly, if you want to be successful at marketing in this bustling internet world, your best bet is to call in the aid of someone experienced with what the masses want to see. You want a cutting-edge design before brochure printing, and if you aren’t satisfied with what you can do yourself, you can find both designers or designs for hire online.
Where will you get your next brochure design?
If you’re in a hurry to get your information ready for brochure printing, that’s fine, but still try to take some time with it. Brainstorm the content and look of your brochure, consider your audience, and maybe hire a designer or buy a design. There’s a lot of brochure content out there, and if you’re serious about gaining a customer base—or a lot of guests—all it takes is a little thought and effort.